That’s why, in our experience, it doesn’t work to quit sugar in the short term (hence our 8-Week Program!). You’ve got to be in for the long-haul.
Fructose is also addictive and makes us eat more because there is no ""we're full now, stop eating"" switch (or enzyme) in our brain. It mucks around with our hunger hormones ghrelin and leptin, leaving us feeling hungrier. No wonder we can’t say no!
It’s also why we need to go into quitting sugar gently. Cold turkey does not work for most people. In the first week the Program, we keep sweeteners and fruit in the mix, while removing refined sugars and overly indulgent treats. After this initial stage, we remove all sweet tastes (apart from veggies like sweet potato!) for five weeks. Because we already ditched refined sugars, your withdrawal symptoms will be milder as your appetite and taste buds adjust.
By the time we reintroduce fruit in Week 6 (because we need a realistic relationship with sugar, not a restrictive one), you’ll have the freedom to eat sweet things without craving them endlessly afterwards.
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